The Origin Story of Irum by Ayesha Ziya

Firstly, for those who aren’t familiar with Ayesha Ziya fragrances the first thing you need to know is that Irum is the original scent of an ever-growing collection, which still proves its popularity to this very day as one of Ayesha Ziya’s bestsellers. 

The fragrance very much fits the name as the floral character from the neroli takes you away to a ‘garden in heaven’, filled with orange blossom trees and evergreen jasmine. Jasmine is derived from the Persian Yasameen known as ‘gift from God’, through Arabic and Latin etymology. 

Moreover, the beautifully heady scents of Patchouli can’t be forgotten as the scent of the patchouli plant has been used for centuries in the perfume industry. This delicate yet powerful little plant grows well in warm, tropical climates that’s why they are native to the extremely tropical regions of Asia. 

Named after Ayesha’s younger cousin it breathes a captivating youthfulness with every single spritz. The name of Irum translates as ‘a garden in heaven’, which is what Ayesha encompasses within the notes of this beautiful fragrance. 

As sweet scent settles it oozes a warm ambiance which dances along the wearers skin like a gentle embrace. The luxury of this fragrance truly shines through once the mature, earthy base notes of amber and patchouli develop. Irum is a captivating mix of floral botanicals harmonized with intense earthy elements.  

All-in-all, there is a string of enchanting tales and a striking history lingering within the scents of Irum, which we believe make Irum one of a kind and a forever iconic fragrance within Ayesha Ziya’s collection. There is so much more to tell but we’ll let the scents of Irum do the rest of the talking.

The fragrance notes are quintessential to the history of this iconic fragrance. The top notes of ethereal neroli were first introduced by the end of the 17th century by the princess of Nerola in Italy as she used the bitter orange tree to fragrance her gloves and her baths. 

However, Amber was originally derived from the Arabic word, ambar. It is known that the classical name for Amber is electrum in Latin and is also known as ēlektron in Ancient Greek in which the term is related to the meaning ‘beaming sun’. 

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